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An Express
GUIDE
To Telling
Better Stories,
Visually
What
The VISUAL EXPRESS is a Card Deck + Website
SYSTEM to help and guide organisations and
individuals who need to communicate better,
through the use of visual stories.
Why
In a world that is increasingly visual, there is an
urgent need for visual communication to be more
effective; to stand out from the crowd, to stick in
the minds of audiences, and to persuade a change in behaviours.
Visual Stories can help bridge that gap and create an emotional connection with the audience.
What
The VISUAL EXPRESS is a Card Deck + Website SYSTEM to help and guide organisations and individuals who need to communicate better, through the use of visual stories.
Why
In a world that is increasingly visual, there is an urgent need for visual communication to be more effective; to stand out from the crowd, to stick in
the minds of audiences, and to persuade a change in behaviours.
Visual Stories can help bridge that gap and create an emotional connection with the audience.
Who
The VISUAL EXPRESS Visual Storytelling SYSTEM is ideal for any organisation that needs to communicate to the masses. It is also equally useful for individuals keen on creating visual stories. Essentially, for anyone who needs to communicate more effectively. Visually.
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In short,
this is what the
Visual Express SYSTEM
is about ...
Make it SIMPLE
for ANYONE
to tell a VISUAL STORY
that is EFFECTIVE,
PERSUASIVE,
and can CONNECT
with the AUDIENCE.
How
The VISUAL EXPRESS SYSTEM is a Card Deck made up of 35 cards, with a collection of simple, practical techniques for better Visual Storytelling.
Through a
4-Part/5-Step PROCESS, users will be guided on
how to create a visual story
from scratch -
from initial ideation to eventual visualisation of content.
Organisations can further improve on their communication by utilising the ACTION Cards, with a range of persuasive techniques to get audiences to take actions.
The Visual Express®
©2024 by Josef Lee.
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